Everyday, Road Warriors grab their suitcases, kiss their families and loved ones goodbye and set off to work. Business travel is a way of life for many – some love it, some don’t. For those who don’t love it, often times it is because they miss their spouse and children, miss the milestones in their lives, and miss the day-to-day business of family relationships. Bleisure Travel may be the solution!
Hotels rely on both business travel and leisure travel to be successful. Typically, mid-week business travel consists of road warriors occupying our king suites. Weekend business is typically leisure-oriented and double bed occupancies. We price our hotels according to demand while tempting travelers with lower pricing on shoulder nights, length of stay opportunites, and room type discounts counter to typical demand (i.e. double mid-week and kings on weekends).
What if Bleisure Travel could simultaneously address both the business and leisure segments for our hotels? If we would include language in our sales letters, face-to-face business meetings, and sales strategies, we might tempt some travelers to bring their families on business trips and stay longer making our occupancies greater and driving money into the local economy.
Bleisure Travel shouldn’t cost the company any additional money. especially if the traveler is driving and occupying a low-demand room type together mid-week. In fact, it might even save the company money if your hotel is an extended stay property and cooking was an option (versus dining out). What a boost to the business traveler’s positive morale to be with their loved ones! Wouldn’t that be a win-win for everyone?
In order to make Bleisure Travel an attractive option, look for area attractions and events to offer business travelers and include them in your marketing and sales pitches. Examples of activities or attractions might include museums, children’s activities, beaches, mountains, lakes, hiking, picnicking, boating, biking, history, nature, dining, shopping, antiquing, sporting events, music events, amusement parks, or water parks — the options are endless. Word your sales pitches to appeal to the company planner. Offer attractive rates for early arrivals and extended departures. “Any corporate traveler or meeting attendee who would like to extend their stay through the weekend pays just $xx per night. Travelers might want to take advantage of the State Fair taking place just 2 miles from the hotel on Saturday and Sunday.”
What if there was a great local event on the weekend (that would not typically drive occupancy because it is local)? Let the meeting planner know so they could offer options to their meeting attendees. State fairs, renaissance festivals, art shows, collector fairs, wine tours, eclipses, typically appeals to locals who don’t need hotel rooms; but, if someone was in town all week for business, they might enjoy staying for the weekend to take in the sights! Bingo! Bleisure Travel accomplished!
I think you catch my drift. Be creative. Think outside the box. Driving Sunday and Thursday night stays will do wonders for our bottom line.
Happy Bleisure marketing!