Can You Dig It? Earth Day Awareness

Can you dig it?
April 13, 2016

I can dig it, can you dig it baby? Last year, right around this time, I blogged about the value of celebrating Earth Day.  (Follow the link to reread last year’s blog.) This year I am again highly encouraging you and your staff to tout the ways you are helping to save our Earth.  Climate change is a huge topic politically and ecologically, so it behooves us to make sure…

Read More >>

I Love My Red Sox!

April 4, 2016

I Love My Red Sox! There is nothing that warms my heart more than “opening day” of Major League Baseball.  And today, I am a very happy girl. This morning I woke up, donned my Red Sox shirt and Boston hoodie and ate my ceremonial “B” tattooed toast.  Yes, I am a Red Sox Fan. While my Red Sox didn’t get to play as planned today (postponed until tomorrow at…

Read More >>

Tips on Telephone Etiquette ~ “Can You Hear Me Now?”

Telephone Etiquette
February 18, 2016

Telephone etiquette is a hot button in my book… the quality of you and your hotel’s salesmanship can be interpreted in just a very few moments.  Do you do telephone etiquette training with your staff and practice what you preach? Often, the only source of communication with our customers is via the telephone.  We rely on our telephone service, the number of bars, and quality of the connection to do…

Read More >>

One Giant “Leap” For Sales and Marketing

Leap Day
February 10, 2016

In July, 1969, Neil Armstrong stepped down upon the lunar surface and proclaimed, “One small step for a man, one giant leap for mankind.”  This voyage for our country was indeed a giant leap for the United States and patriots around the country were proud. For hotel sales people, “leaping” is a daily event.  Successful sales associates practice their craft daily and are not afraid of taking chances.    They…

Read More >>

“Big Game” Starting Line-Up

"Big Game" Starting Line-Up
February 4, 2016

The “Big Game” weekend is about to unfold. “Big Game” parties have been planned, invitations are out, game colors are washed and ready to wear, shopping and preparation for the game-day spread are done, and people are looking forward to cheering for their favorite team!  Some fans actually care about the two teams playing, some will gather for the camaraderie, and others will watch just want to see the commercials….

Read More >>

De-Cluttering Your Brain = Improved Selling Power

Movement = improved thinking
January 21, 2016

Some days my brain actually hurts from data overload.  I stare at my computer waiting for a brilliant idea to surface, or trying to come up with a solution for a sales challenge.  The more I try to focus on the issues at hand, the more my eyes cross and the more my head hurts.  And then, da da da (spoken in an ominous voice), my office starts to darken as the…

Read More >>

Be Quirky And Unique – Stand Out From The Crowd

December 18, 2015

I cannot begin to count how many times I have blogged or published articles about being different and unique, and “standing out from the crowd” when it comes to hotel sales.  Oftentimes I will send out info on “different” holidays, events, or activities that are not stereotypically used by professional sales people in the hotel sales arena.  Call me quirky, call me weird, call me unique…. just call me, right?  Given…

Read More >>

My Holiday Gift To You

Gift
December 17, 2015

My greatest pleasure is that I love selecting and giving gifts to everyone who is near and dear to me.  Couple that with my Catholic upbringing and I find that the weeks leading up to Christmas is the most magical time of the year. I love Christmas and think giving gifts is an integral facet in celebrating the season. But sometimes I get the blues during the holidays. For me, the…

Read More >>

Elf On The Shelf and Other Silly Holiday Traditions!

Elf-On-The-Shelf
December 1, 2015

One of my favorite activities around the holidays is the Elf On The Shelf.  Originally designed as a family tradition, where a little elf figurine is displayed around the home, helping Santa by “watching” for good little girls and boys.  Over the years, it has morphed into a fad with creative displays and unique dioramas.  You just have to Google “Elf on the Shelf” images to see examples of cute…

Read More >>

Sales Is Scary

October 27, 2015

Holidays are fast approaching and unless your hotel is located in a tropical, warm weather or snow-covered, mountain resort destination, you are probably looking at the onset of a lackluster sales season.  So what’s a hotel and sales team to do?  How do you make your hotel and your destination desirable? How about stirring up a magical potion and “creating” a reason to visit your hotel? The gateway to the holiday…

Read More >>

So We Gotta Say Good Bye, To The Summer…..

September 3, 2015

I am a beach girl.  Always have been, always will be.  Every year I look forward to summer with fresh fruits and vegetables at my fingertips, sunshine baking the sand at the beach, and end-of-the-day cool adult beverages while lounging by the pool.  It helps that I live in Virginia Beach with a temperate climate year-round, a pool in my back yard, and a short 10-minute drive to the oceanfront.  I’ll…

Read More >>

Gone Fishin’ – Bait Your Hook and Start Prospecting!

August 4, 2015

Prospecting is a necessary skill for sales persons.  One can find any excuse to not prospect – your customer needs you, you need to do this or that, you need another cup of coffee before you start, yada, yada, yada.  I get it – it just isn’t easy to pick up the phone and blindly call someone you don’t know, knowing that you might reach a brick wall, again and…

Read More >>

Measure Twice, Cut Once – The Value of Planning Ahead in Sales

July 10, 2015

While I am not a “carpenter”, I have often thought this to be sage advice and applicable to most any task worth doing right.  I’d like to think that I typically do look first, and leap later.  I’ve found that one seems to get into trouble when moving too fast and not really thinking things through or planning ahead. I suppose I should alter the title of this blog, as…

Read More >>

Selling The Summer Sizzle

June 23, 2015

Depending on your location, summertime is either the start to your high season, or the time where your business goes “poof”.  In either case, you’ll need to craft a sales and marketing strategy for each of these scenarios. For the hotel in HIGH season, because your hotel is doing well and business is walking in the front door naturally, this is the perfect time to do maintenance sales check up…

Read More >>

Sometimes you have to get your Spock on before you do something Kirky

June 18, 2015

I loved Star Trek – the old one (although Jean-Luc Picard is a heartthrob in my book).  The idea of space travel and aliens gave life to a lot of my childhood dreams. My favorite character was Dr. Spock.  Tall, dark handsome…. logical.   What you say?  Logical, an attractive feature?  Well, I certainly think so.  I like it when people take time to weigh out all the options, do…

Read More >>

Remembering Those Who Served

Thank You For Your Service
May 19, 2015

“Memorial Day is a federal holiday in the United States for remembering the people who died while serving the country’s armed forces.”  (http://en.wikipedia.org/wiki/Memorial_Day) While this holiday has patriotic and somber roots, for hoteliers it also unofficially marks the beginning of summer (Labor Day marking the end).  The success achieved on this holiday weekend is usually the precursor of things to come, and a barometer reading of the summer season.  Are…

Read More >>

I Spy With My Little Eye

Hotel Sales Prospecting
May 4, 2015

Ever made a cold call from a list or Internet search, and had the door slammed in your face because the person you called didn’t have a need for your services?  Did you do any research before you made the call?  Did you look them up on LinkedIn or check their website BEFORE you called?  If you did, you might have discovered one of three things:  1.  They do plan…

Read More >>

Celebrate Today

April 17, 2015

If you subscribe to a certain genre of calendar, you are treated to a daily “It’s national xxxxx day”.  Most of the celebrations refer to rather obscure groups, but sometimes there is one that is worth marketing.  Now I am not advocating that we take time to market or draw attention to “National Play Your Kazoo Day” (unless of course, you or a member of your staff does indeed play…

Read More >>

First Comes Love.

love
February 3, 2015

Love is in the air! I hope that each of our hotels already has a “romance” package, promotion or special in their sell strategy,  I hope you were proactive and I hope that you had this strategy in place because you included it in your 2015 Sales & Marketing Plan! If you don’t/didn’t, while it may seem a little bit late, there may still be time to capitalize on the…

Read More >>

Who Was That “Masked” Caller?

sales call
January 29, 2015

Sales people are often tested by their owners and managers, for effective sales call techniques.  Most often, these are done to make sure that the sales person covers all the bases, and is constantly honing their technique.  Sometimes, if a sales person seems to be “out of sorts” or having a run of “missing” out on business, a manager will employ a shopping service to discover where the problems lay….

Read More >>