Do You Notice When Customers Leave?

May 12, 2012

Caring about your customers is an important aspect of creating customer loyalty, and that includes when they stop spending. Pay attention when a regular customer doesn’t come back. Reach out letting them know you have noticed they’re missing and you want them back. Understanding why they left can be a valuable lesson. That emotional connection keeps you top of mind and helps your customers feel more connected to you. No,…

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Add A Call To Action To Everything You Do

May 11, 2012

It might seem like a simple concept, but people are more likely to do something if you specifically ask them. Add the words ‘please retweet’ to the end of your tweets. Include ‘Like us on Facebook’ on your Facebook page, and add things like ‘Please comment below’ to the bottom of your blog posts. Take an example: Worthwhile Things is a regular poster on Connect and started including a short…

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Manta As A Database Opportunity

May 9, 2012

I subscribe to Manta. I would like to subscribe to Hoovers, but the cost simply outweighs the need. Manta is free and has much of the same information. How many of you have ever used Manta? If you have not, give this a try. I think you will be pleasantly surprised. Manta is a database of companies and contacts. It is a good tool for prospecting. You can choose to…

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Revenue Management Techniques: Do Prices Really Need To End In 9?

May 7, 2012

Bob Weiser sent me an article today.  It really made me think about a subject that I have often thought about, yet never had the nerve to really dig deep into… and furthermore, even think these ideas out loud for fear of being thought stark, raving mad.  (I’ve copied the entire article below for those of you who want to read it.) The article addresses the psycho-analysis of hotel pricing…

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When Opportunity Knocks… Are You Answering?

May 3, 2012

“I recently stumbled upon an image online that stuck with me, and I’ve found it applicable to a number of situations since. It said: “Dear Optimist, Pessimist and Realist: While you were arguing about the glass of water, I drank it. Sincerely, The Opportunist.” This clever spin on the age old question “is the glass half-empty or half-full” applies directly to your everyday business. Yes, the economy remains volatile, and…

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Face-To-Face – Getting To Know Your Customers!

May 1, 2012

Today I read an interesting article (copied below in it’s entirety) entitled “Managing Through Social Media” by Larry Mogelonsky.  When I saw the article, I thought to myself that it was just going to be another boring tribute to the value of utilizing social media in the business environment.  While it did succeed in validating social media, it also had a couple of really good ideas that I had not thought about,…

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Don’t Be A Kiosk

May 1, 2012

Wash. Rinse. Repeat. It is never enough to comply with requests. Some people approach customer service like this: Take a request, comply with the request, repeat. Take a request, comply with the request, repeat. Kiosks can do the same thing. Don’t be a kiosk. The true power in the human element of service excellence is how you make someone feel. As a result of being served by you, people should…

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Be The Man. Address Problems Proactively!

proactive
April 23, 2012

When Product Problems Arise, Don’t Lose Customers When a product or service problem rears its ugly head, don’t sweep it under the rug. Instead, be up front with your customers by taking these three steps: Proactively tell your customers about the problem, the root cause and the plan to correct it. Actively listen to your customers concerns. Don’t repeat the mistake. Being forthcoming with bad news is difficult, but your…

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Howdy Partner!

partner
April 19, 2012

Want More Sales? Partner with Other Business Owners It can be tough to find ways to increase sales when resources seem scarce. Great news — some of the most effective methods to get more customers can be the simplest. Partner with other business owners that provide complimentary services to yours. You promote them, they promote you and your customers get an extra value-added bonus they can’t get anywhere else. It’s…

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Promises, Promises. Don’t Go Back On Your Word.

promises
April 17, 2012

Deliver on Your Commitments When working with your customers, whether new or returning, be sure that when you make commitments you can deliver on them. There is no faster way to lose customers than making promises that you cannot keep. This is true whether you are quoting a price on a project, offering to have a product delivered on a certain day or stating project specifications. Say what you are…

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Who Is Your Hotel’s Competition?

April 16, 2012

I read an interesting article today…. “The $64,000 Question:  Who Really is Your Hotel’s Competition?”… and wondered if all of our hotel’s really knew the answer to this question. Do you? Really? As Ms. Knutson asks in her article (below), when was the last time you asked your customers, “if you didn’t stay/meet/eat with us, where would you have stayed/met/eaten?” and then the all important follow up question, “why?”. I challenge…

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Implementing A Lead Generation Program At Your Front Desk

lead generation
April 12, 2012

While reading the industry news today I came upon a story with an interesting headline “Business travelers going rogue”. The highlights of the story are: Unmanaged business travelers make up 70% of the market, according to PhoCusWright. Hoteliers should shift focus from travel managers to the end user. Unmanaged travelers are more likely to research travel on OTAs, but they’re more likely to book on brand.com. So how do we…

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Is All Business Good Business?

good business
April 9, 2012

While your product or service may be beneficial to the vast majority, not every client is worth the effort. A business filled with clients who are consistently looking for a “better deal” – or are otherwise causing you to lose sleep at night – is a clear sign that it’s time to redefine your target market. Start by creating a list of characteristics of your best customers and then research…

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The Early Bird Gets The Worm

April 4, 2012

Event Networking: Practice 24-Hour Follow-Up In-person networking is still an important way to grow your referral network. The key is quickly turning those new contacts into active connections in your network. Do this by practicing 24-hour follow-up. Reach out to new contacts within a day of first meeting. Mention the specifics of your conversation and recommended next steps. And don’t forget to let them know you’ll be connecting to them…

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Finding The Rate Groove

rate groove
April 4, 2012

Finding the rate groove. What is the rate range by market segment that generates demand for your hotel? You know it when you see reservations pace increase. The rate groove is not only in relation to the comp set rates but the value the consumer finds in the rate. Leisure this year is expected to remain strong despite high gas prices as the unemployment rate ticks down, allowing rate to…

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Stand Out In The Crowd

April 3, 2012

Stand Out: Send a Spring Thank You Customers often expect cards and gifts during the winter holidays, when your message is just one of dozens they receive. But they won’t expect a note sent off-season, such as in Spring or Summer. So go ahead, send a Thank You when they least expect it and you’ll truly stand out! What a great idea! I have a friend who does not send…

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m.02. 411 on EMSGing and TXTing

March 29, 2012

Translation: “My Two Cents. Information on Email Messaging and Texting” I cannot tell you how many times I receive emails using text lingo, poor grammar and typographical errors. What the heck are you trying to say to me? Are you asking a question or making a point? These kind of emails are just a WOMBAT! (Waste Of Money, Brains and Time) In this age of technology and digital communication, we…

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Packages, Deals, Promotions and Special Offers

packages and promotions
March 23, 2012

Many of you tell me – “my packages just don’t sell so I am not going to put anything on this year”. Let me assure you – you don’t want to miss these opportunities to sell! You need to think of your hotel as a bottle of ketchup. When you go to the supermarket and look for a bottle of ketchup in the condiments section, you have all different options…..Heinz,…

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Prospecting Doesn’t Have To Be A Dirty Word

prospecting
March 22, 2012

I love this topic! I also hate this topic! And, even though we love to hate “prospecting” (unless it is for gold), it is a necessary evil for all hotel sales people. I (we) can all relate to the fact that we can come up with every reason in the book and do every other task on our To Do list first before we tackle prospecting. We all have prospecting…

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The Birth Of A Blog….

birth of a blog
March 21, 2012

In the past, my MO has been to “cut and paste” sales tips and training tips from experts in the industry, then send them out to our company’s sales and management staff. These tips range from simple one line messages, to articles that require you to sit down and focus on a topic. While I think everything I send out to you is valuable and worthwhile – I also realize…

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