Turning Naysayers Into Yeysayers

April 22, 2014

Apologizing is an art. And yes, there is a right and wrong way to apologize…. especially when your hotel has disappointed a guest. I have read many manager responses on Trip Advisor that probably made the situation worse than if they had done nothing at all. Recently I sent you all a copy of an article about responding to reviews. We need to remember that no matter what you say,…


How Do We Get Our Children To Buy Our Products

November 22, 2013

Back in August I wrote a blog entitled, “How do we get our parents to buy our products”. It addressed the demographics of our customers and how we need to customize our sell tactics and messaging to each generation and market segment. Subsequently, last week – I also blogged about generational selling in “This is my generation, baby!” Every day I encounter articles and blogs about the importance of the…


Responding To Reviews And How It Affects SEO

July 30, 2013

On line reviews of hotels are always subjective. It pertains to that old premise, “beauty is in the eye of the beholder”. Many of you are of the mindset that these reviews don’t really influence guests and the generic responses you are making (IF YOU ARE EVEN MAKING THEM) do nothing to put dollars in the bank. You are saying that you can make better use of your time doing…


Search And Ye Shall Find

July 30, 2013

This week I sent out your templates for creation of 2014 Sales & Marketing Plans.  In support of your research, I’d like everyone to read the article below and incorporate (at least some parts) into your SEO and social media strategies.  This article, coupled with the article I sent out earlier today about “Increasing Conversion Rates” will (and should) become a very important part of your strategies.  Why not work…


Prospecting For Golden Opportunities

June 25, 2013

What is my territory or market segment? Tip – If you are unfamiliar with your territory you can find businesses using Google Earth. Simply type in a zip code in the search field and hit the search button. Next, type in the word ‘businesses’ in the search field and hit the search button again. The return will display most of the larger businesses located within that zip code along with…


Searching For The Missing Link

May 14, 2013

You already understand the importance of link building for search engine optimization purposes, so it’s time to take your link building to the next level. Obtaining links from quality websites can help raise your hotel’s organic search rankings. In addition, by creatively utilizing some of your current sales strategies you can obtain links on sites that encourage extended stays, which in return can help you increase your hotel’s average length…



December 3, 2012

A hashtag is simply a keyword or short phrase with a # in front of it. It’s what Twitter uses to present search results. So, when tweeting, use trending hashtags or make one up yourself. But do a little research and select popular keywords in your industry to attract the most followers. I was listening to the news yesterday when I happened upon a story about a couple who named…


Help Search Engines Find You

September 13, 2012

Use your business’ keyword phrases in blog posts to help search engines find you. The most important phrases should be used within the first three words of your titles. Also, be sure to include a keyword phrase about every 100 words. These small steps can make a big impact on your search rankings and get more traffic to your blog. Keeping your website verbiage fresh should be a key strategy…


QR Codes – As Easy as 1-2-3

August 17, 2012

http://www.qurify.com/en/ Need a quick QR code for your website? Follow this link and create your own as easy as 1-2-3! I made one for Great American Hotel Group in about 10 seconds. Once you create the QR code, test it, and then save it as TIFF or JPEG file to your computer. Make sure all your flyers, brochures, and correspondence have QR codes so that smart phone or tablet users…


m.02. 411 on EMSGing and TXTing

March 29, 2012

Translation: “My Two Cents. Information on Email Messaging and Texting” I cannot tell you how many times I receive emails using text lingo, poor grammar and typographical errors. What the heck are you trying to say to me? Are you asking a question or making a point? These kind of emails are just a WOMBAT! (Waste Of Money, Brains and Time) In this age of technology and digital communication, we…