‘Tis The Season For Thanks And Giving

November 9, 2018

In the hotel industry, we are always thanking and we are always giving…. especially in November and December.  Unless you are a winter destination or resort, this is the time of the year when business drops off a cliff and we scurry to scare up anything we can to help our occupancy, ADR, RevPar. It is a known fact that if road warriors are traveling over the holidays it is because…


May Day: Day to Celebrate or a Cry for Help?

April 30, 2018

On Tuesday, May 1st we celebrate May Day.  It’s a sure sign that warmer weather is upon us and that summer cannot be far behind.  May Day is a happy day.  We pick and give flowers, we dance around May Poles, we dig out pastel colored clothes, and we start thinking of beach days.  Why then, do people in distress cry “mayday mayday mayday”?  Surely, they could have found a different…


Loyal Customers – Are They Worth The Price?

Loyal Man's Best Friend
November 2, 2017

Why are people loyal to a product?  Is it because the product is just that good, familiar or worth it?  Or, are we getting customers to be loyal to our hotels because of the time and money we invest to make them love us? While I personally think that it is probably a combination of all factors, I do believe that “influencing” people to buy your product can be effective. …


One Giant “Leap” For Sales and Marketing

Leap Day
February 10, 2016

In July, 1969, Neil Armstrong stepped down upon the lunar surface and proclaimed, “One small step for a man, one giant leap for mankind.”  This voyage for our country was indeed a giant leap for the United States and patriots around the country were proud. For hotel sales people, “leaping” is a daily event.  Successful sales associates practice their craft daily and are not afraid of taking chances.    They…


So We Gotta Say Good Bye, To The Summer…..

September 3, 2015

I am a beach girl.  Always have been, always will be.  Every year I look forward to summer with fresh fruits and vegetables at my fingertips, sunshine baking the sand at the beach, and end-of-the-day cool adult beverages while lounging by the pool.  It helps that I live in Virginia Beach with a temperate climate year-round, a pool in my back yard, and a short 10-minute drive to the oceanfront.  I’ll…


Sometimes you have to get your Spock on before you do something Kirky

June 18, 2015

I loved Star Trek – the old one (although Jean-Luc Picard is a heartthrob in my book).  The idea of space travel and aliens gave life to a lot of my childhood dreams. My favorite character was Dr. Spock.  Tall, dark handsome…. logical.   What you say?  Logical, an attractive feature?  Well, I certainly think so.  I like it when people take time to weigh out all the options, do…


Multi-Generational Travel

multi-generational travel
December 17, 2014

Approximately 40% of US leisure travelers (nearly 21 million people) took a multi-generational trip in the previous 12 months.  Family travel is on the upswing and now is the time to capture your piece of the pie. Geographically, families live farther away from each other than at any time in history and millions of post-50 year olds are trading in briefcases for roller bags.  With time, health and disposable income…


Fourth Quarter Strategy: What’s Your Plan?

September 4, 2013

While baseball season is almost over (sad face), football season is just beginning – and so it’s time to change my sports analogies. Thus, the title of this blog. Are you ready for some football? The fourth quarter – October, November and December – brings a few of the most important revenue generating months together under one umbrella. It is now September – time to get our game plans finalized,…


Taking A Walk On The Wild Side

September 13, 2012

Cause a ‘Scene’… “Sometimes the most effective marketing techniques are the most unexpected.” Miki Agrawl, owner of Slice Before we get too far, when I say “cause a scene” I don’t mean “cause a ruckus”! I do not want anyone out there in hotel land to get in trouble, get arrested, violate company policy, or embarrass your hotel! What I am suggesting, is that sometimes it is appropriate to “dare…