May Day: Day to Celebrate or a Cry for Help?

April 30, 2018

On Tuesday, May 1st we celebrate May Day.  It’s a sure sign that warmer weather is upon us and that summer cannot be far behind.  May Day is a happy day.  We pick and give flowers, we dance around May Poles, we dig out pastel colored clothes, and we start thinking of beach days.  Why then, do people in distress cry “mayday mayday mayday”?  Surely, they could have found a different…

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Super-Stay Me on Super Sunday

Going to be a super game
January 29, 2018

Ahhh, the #SuperBowl!  What a great day for football.  What a great day to super-stay your guests!  Do you have plans to celebrate “Big Game” Sunday at your hotel?  How are you going to add to the customer experience? Whether you are a New England fan (me), a Philadelphia fan, or just a football fan in general, there is cause to celebrate in your hotel.  It’s no fun to watch the game alone.  Fans want…

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Love Is In The Air. Or Is It?

Love Love Lov
January 12, 2018

The Beatles say “All You Need Is Love”.  John Paul Young says “Love Is In The Air”.  The Captain and Tennille say “Love Will Keep Us Together”.  It really doesn’t matter how we define Love or why it works – we just need to create a “Love Story” for our guests and help our loyal customers feel “The Power of (our) Love”  especially in February – the month of “Love Actually”. So,…

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Should We Celebrate on Memorial Day or Remember?

Poppies mean remembrance on Memorial Day.
May 24, 2017

According to the definition in Wikipedia, “Memorial Day is a federal holiday in the United States for remembering the people who died while serving in the country’s armed forces. The holiday, which is currently observed every year on the last Monday of May, originated as Decoration Day after the American Civil War in 1868, when the Grand Army of the Republic, an organization of Union veterans founded in Decatur, Illinois,…

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The Power of Love

January 18, 2017

The power of love is a curious thing.  Some celebrate with their true love.  Some celebrate the love of family.  Some celebrate the love of food and beverage.  Some celebrate their love of the game.  And, some just choose to celebrate, leaving the gates wide open.   In 2017, Valentine’s Day falls on a Tuesday….. not so good for our hotel romance package sales.  Do you offer your packages and…

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The Cruel, Cruel Summer Is Over

September 1, 2016

It’s been a cruel, cruel summer.  It’s been too hot, business was a bit down at most of our hotels, I sold my house and moved, and I didn’t get a beach vacation.  The last one listed is indeed the most cruel – LOL. Even though I am a beach girl at heart, Fall is my favorite season.  I like the warm Indian Summer days and the cool, sleep-with-the-windows-open nights.  As…

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Lettuce Turnip the Beet and Sell!

Fruits and Veggies
June 15, 2016

Selling is a very broad-based activity.  Everyone’s style is different – kinda like listening to the different music genres. Because June is National Fresh Fruit and Vegetables Month, tomorrow (June 16) is Fresh Veggies Day, and Friday (June 17) is Eat Your Vegetables Day, wouldn’t you stand out from the crowd visiting a client with a basket of tomatoes? “Lettuce Turnip The Beet”! It’s very simple: you come up with…

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SuperMom

May 2, 2016

If there every was a SuperMom, it would be my Mom.  My sisters follow closely in her footsteps, but nevertheless, my Mom is da bomb!  If your Mom is anything like my SuperMom, she deserves to be pampered. Mother’s Day 2016 is less than 7 days from today.  What is your hotel offering?  Are you celebrating your Guest Moms?  What about your Employee Moms?  Whether she is a Road Warrior…

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Can You Dig It? Earth Day Awareness

Can you dig it?
April 13, 2016

I can dig it, can you dig it baby? Last year, right around this time, I blogged about the value of celebrating Earth Day.  (Follow the link to reread last year’s blog.) This year I am again highly encouraging you and your staff to tout the ways you are helping to save our Earth.  Climate change is a huge topic politically and ecologically, so it behooves us to make sure…

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One Giant “Leap” For Sales and Marketing

Leap Day
February 10, 2016

In July, 1969, Neil Armstrong stepped down upon the lunar surface and proclaimed, “One small step for a man, one giant leap for mankind.”  This voyage for our country was indeed a giant leap for the United States and patriots around the country were proud. For hotel sales people, “leaping” is a daily event.  Successful sales associates practice their craft daily and are not afraid of taking chances.    They…

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Elf On The Shelf and Other Silly Holiday Traditions!

Elf-On-The-Shelf
December 1, 2015

One of my favorite activities around the holidays is the Elf On The Shelf.  Originally designed as a family tradition, where a little elf figurine is displayed around the home, helping Santa by “watching” for good little girls and boys.  Over the years, it has morphed into a fad with creative displays and unique dioramas.  You just have to Google “Elf on the Shelf” images to see examples of cute…

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Sales Is Scary

October 27, 2015

Holidays are fast approaching and unless your hotel is located in a tropical, warm weather or snow-covered, mountain resort destination, you are probably looking at the onset of a lackluster sales season.  So what’s a hotel and sales team to do?  How do you make your hotel and your destination desirable? How about stirring up a magical potion and “creating” a reason to visit your hotel? The gateway to the holiday…

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Selling The Summer Sizzle

June 23, 2015

Depending on your location, summertime is either the start to your high season, or the time where your business goes “poof”.  In either case, you’ll need to craft a sales and marketing strategy for each of these scenarios. For the hotel in HIGH season, because your hotel is doing well and business is walking in the front door naturally, this is the perfect time to do maintenance sales check up…

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Celebrate Today

April 17, 2015

If you subscribe to a certain genre of calendar, you are treated to a daily “It’s national xxxxx day”.  Most of the celebrations refer to rather obscure groups, but sometimes there is one that is worth marketing.  Now I am not advocating that we take time to market or draw attention to “National Play Your Kazoo Day” (unless of course, you or a member of your staff does indeed play…

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First Comes Love.

February 3, 2015

Love is in the air! I hope that each of our hotels already has a “romance” package, promotion or special in their sell strategy,  I hope you were proactive and I hope that you had this strategy in place because you included it in your 2015 Sales & Marketing Plan! If you don’t/didn’t, while it may seem a little bit late, there may still be time to capitalize on the…

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You’re Engaged…. Congratulations!

February 12, 2014

Happy Valentine’s Day! OK – so it’s a couple of days early, but I do want to wish all you hotel lovers a great day, and maybe a few quick, last minute sales ideas to celebrate your customers! In the olden days (and maybe even still…. I don’t have kids so I don’t really know), we went to school with a box full of little valentine cards for our classmates….

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Just How Cold Are You?

January 7, 2014

While many of us are suffering through the Arctic chill that has plagued our nation this week, we need to remember that warm sunshine, Spring Break, President’s Day, and Valentine’s Day are just around the corner. So plug in your “happy lights” and try to think “what do my customers want from me/hotel next month!” and get busy designing or resurrecting your packages, promotions, and/or order those “Spring has Sprung”…

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Black Friday Packages

November 11, 2013

Are you located near a shopping venue, outlet mall, or downtown boutique corridor? If so, you should consider adding a Black Friday shopping package to your website. Make sure that you promote these shopping packages on your social media platforms, or via an email campaign to repeat guests. Lastly, make sure all of your promotions and packages flyers are tucked in your sales kits! Corporate customers have employee break rooms…

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Packages and Promotions – They Just Aren’t For The Holidays

October 17, 2013

My third blog ever written was about Packages/Promotions. (You can go back to the snapshot page of The Roomer Mill and scroll all the way to the bottom and re-read it if you want…..) Since then, I have touched on ideas for promotions, and as the holidays are approaching, I will yet again remind you that we should be offering specials to attract our non-corporate customer to stay in our…

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Scare Tactics

October 2, 2013

Halloween is one of those holidays that you either love or you hate. Regardless, it is coming up and if you plan to have some sort of a property celebration, then you need to start planning NOW! If your hotel is located near any special Halloween events (spook houses, haunted hayrides, ghost walks, etc.) make sure you have a list available at the front desk with directions, pricing, etc. If…

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