Scare Tactics

October 2, 2013

Halloween is one of those holidays that you either love or you hate. Regardless, it is coming up and if you plan to have some sort of a property celebration, then you need to start planning NOW! If your hotel is located near any special Halloween events (spook houses, haunted hayrides, ghost walks, etc.) make sure you have a list available at the front desk with directions, pricing, etc. If…


Fourth Quarter Strategy: What’s Your Plan?

September 4, 2013

While baseball season is almost over (sad face), football season is just beginning – and so it’s time to change my sports analogies. Thus, the title of this blog. Are you ready for some football? The fourth quarter – October, November and December – brings a few of the most important revenue generating months together under one umbrella. It is now September – time to get our game plans finalized,…


Summer Doldrums? Who Said So?

June 18, 2013

Linda’s Star Spangled Pops Hands-on Time: 10 minutes Total Time: 10 minutes Serves: 1 per sandwich What you’ll need: Mini ice-cream sandwiches Sprinkles or nonpareils Colorful cupcake liners Popsicle sticks How to make it: First, skewer mini ice-cream sandwiches on popsicle sticks. Then, press the exposed filling into a plate of sprinkles or nonpareils. To keep mess to a minimum, serve the pops in colorful cupcake liners. Are you going…


Searching For The Missing Link

May 14, 2013

You already understand the importance of link building for search engine optimization purposes, so it’s time to take your link building to the next level. Obtaining links from quality websites can help raise your hotel’s organic search rankings. In addition, by creatively utilizing some of your current sales strategies you can obtain links on sites that encourage extended stays, which in return can help you increase your hotel’s average length…


Bust Through Mental Blocks

June 19, 2012

Stuck in a rut trying to think of new ideas? Host a brainstorming session with employees, friends or family to help you through a mental block. Getting together with a group will not only help you generate creative solutions, but it can also help you sort through and evaluate which ideas are best.  Do you have good ideas for packages and promotions for your hotel? If you have – you…


Finding The Rate Groove

rate groove
April 4, 2012

Finding the rate groove. What is the rate range by market segment that generates demand for your hotel? You know it when you see reservations pace increase. The rate groove is not only in relation to the comp set rates but the value the consumer finds in the rate. Leisure this year is expected to remain strong despite high gas prices as the unemployment rate ticks down, allowing rate to…


Packages, Deals, Promotions and Special Offers

packages and promotions
March 23, 2012

Many of you tell me – “my packages just don’t sell so I am not going to put anything on this year”. Let me assure you – you don’t want to miss these opportunities to sell! You need to think of your hotel as a bottle of ketchup. When you go to the supermarket and look for a bottle of ketchup in the condiments section, you have all different options…..Heinz,…