Happy New Year! Set Your Goals High!

New Year - New Focus
January 2, 2018

Happy New Year! We all have great intentions, a renewed vigor for our work, and the desire to be ultra-successful in 2018, right?  I know I do and am very busy today making sure my stars are aligned, my focus is razor sharp, and I am poised and ready for a successful New Year! What better way to start 2018 than to make sure your roadmap is in place and you…

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So We Gotta Say Good Bye, To The Summer…..

September 3, 2015

I am a beach girl.  Always have been, always will be.  Every year I look forward to summer with fresh fruits and vegetables at my fingertips, sunshine baking the sand at the beach, and end-of-the-day cool adult beverages while lounging by the pool.  It helps that I live in Virginia Beach with a temperate climate year-round, a pool in my back yard, and a short 10-minute drive to the oceanfront.  I’ll…

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Going Organic When Writing Your Sales & Marketing Plan

August 28, 2013

“….Yearly marketing plans should be all about strategy — where you see your department or the whole property in one, two, five and 10 years. The focus should be branding and the very essence of what currently makes your hotel great and what you aspire to be. An annual marketing plan is brief and broad, leaving the day-to-day tactics to the manager’s discretion and best judgment — organic, as they…

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Who Are You and What Have You Done With My Sales Person?

March 18, 2013

“Rapport building, humanizing, enhancing social engagement or giving a personal narrative – call it what you will, but you cannot deny the power of a face and story behind a sale. The central takeaway: a brand is never just a product and a price, whether you are dealing with smartphones, online clothes shopping, property sales or hotels.” ~ Larry Mogelonsky My two sales mantras: “People buy from people they know…

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How Do We Get Our Parents To Buy Our Products?

August 14, 2012

“Every brand, independent and chain should have specific campaigns which target different demographics such as market, age, sex, target audience, and finally type of Social Network.”  While this article (copied below), and this phrase excerpted from the article, is technically about social media, I found that both make sense to me, especially as we are all working on our 2013 Sales & Marketing Plans. Yes, I am a firm believer…

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Do A Mid Year Review

July 24, 2012

Now that 2012 is half over, sit down and review where you are. Ask yourself: Are you on your way to meeting the goals you set? Where do adjustments need to be made? What next steps do you need to take? Truly assessing how you measure against your yearly goals will help you finish the year strong. It’s that time of year when I am going to bombard you with…

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Your Anti-Slow Season Serum

July 23, 2012

Up and down, up and down, just like riding a merry-go-round.  That is the worst thing about sales.  Sometimes you are up and sometimes you are down.  So how are we going to fix it so that we have more ups than downs? As we get ready to embark on our 2013 Sales & Marketing Plans, I encourage you to pull out this year’s plan and review your strategies.  Did…

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When Opportunity Knocks… Are You Answering?

May 3, 2012

“I recently stumbled upon an image online that stuck with me, and I’ve found it applicable to a number of situations since. It said: “Dear Optimist, Pessimist and Realist: While you were arguing about the glass of water, I drank it. Sincerely, The Opportunist.” This clever spin on the age old question “is the glass half-empty or half-full” applies directly to your everyday business. Yes, the economy remains volatile, and…

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