The Importance of “Making Time For Sales” – A GM’s Role In The Sales Process

September 17, 2013

Many of our hotels are rooms only, bank owned, limited service, and have small management staff’s. I get it. I have worn your shoes, managed hotels of similar calibre and been responsible for everything from soup to nuts. You have a lot on your plate and your time management skills must be stellar in order to keep everything on track, running smoothly, all while maintaining your sanity. No, you do…


Keeping Your Customers Happy And Spending

August 27, 2013

Finding new customers costs more than retaining the ones you have. Keep your customers in your hotel, happy, and spending. Did you know that a sale to an existing customer costs between one-sixth and one-seventh the price of a sale to a new customer? And yet, three times as many companies cited customer acquisition as their primary marketing goal as those who cited customer retention. We all need new customers….


Scrapping The Idea Of A “Go Direct” Policy, Or Not?

August 2, 2013

Many months ago I wrote a blog about the value of a “Go Direct” strategy for your hotel, and specifically your Guest Service/Reservation Agents. I do not know how many of you actually have put this type of procedure into place, but my hope is that every property has at least conducted some sort of training with GSRs on this topic. If you want to reread the previously written blog,…


10 Habits You Must Quit To Be Successful In Sales

July 24, 2013

Ever have one of those days where you simply dreaded a particular task? If you do what I do, you probably do everything on your list BUT that task and wait until either there is no more time left in the day, or you have exhausted every other task and are forced to finally tackle the dreaded job! We all need to take a page from the article (copied below)….


Sales Mistake #6: You Lack Humility

June 14, 2013

“It’s what we learn after we know it all that counts.” Humility and pride are intertwined and often confused. My barometer is usually when someone says something to me and I am slightly embarrassed that I didn’t stop talking 5 minutes earlier. At that point I realize it’s time to back off a little bit, to get off my soapbox and allow the other person to speak. There is a…


Sales Mistake #5: You Are Not Authentic

June 11, 2013

“When we use scripted sales pitches, we lose some of our authenticity.” “Hi, my name is Linda and I am calling you today with a great offer. Have you ever had someone say to you, ‘you need such and such a product because….’?” Telemarketing – talk about authenticity problems! I mean, I understand the concept – but the execution: most of the time it just doesn’t work. Many of you…


Sales Mistake #4: You Can’t Adapt

June 10, 2013

“Adaptability is a part of self-management…. a critical component of emotional intelligence. If involves having the flexibility to handle change and being open to new ideas.” Punt, pass, kick. Seems logical. Stop. Look. Listen. Again, logical. Propose. Negotiate. Sign. Ideally, this is the local steps of sale. But how logical is the sales effort? In fact, it probably goes more like this: Propose. Negotiate. Stall. Wait. Wait some more. Re-Propose….


Think Strawberries

June 3, 2013

Ever wondered about the name of my blog, “Don’t sell the steak, sell the sizzle”? Not trying to be Captain Obvious, the title is all about basic salesmanship. You are, in essence, selling the experience and getting the product as a bonus. You are selling the customer on the fact that you are going to deliver his/her guests an experience. How many times have I said – ‘there is no…


The Art Of Cocktail Party Speak

June 2, 2013

Let’s face it, some of you are blessed with the gift of gab, and well, some of you just find mingling, conversing and networking the worst part of your job. I get it. While I have never really been without something to say (and those of you who know me can attest to that fact), I will confess that growing up, I was the shy one who tended to gravitate…


Sales Mistake #3: You Lack Self-Awareness

May 24, 2013

“Know what your sales style is so you can understand what works and what doesn’t work.” I believe every sales person, no matter the sales environment or field, can have their own style. Some styles might be more successful for one industry, than they would be in another – but right or wrong, any style can always be improved. What is right for selling cars might not be right for…


Sales Mistake #2: You Talk Too Much

May 23, 2013

I was once told by my boss, that when he saw me cruise to his office doorway, stand silently and look at him, that he needed to resign the fact that it was probably going to be a 20 minute conversation….. yes – I talk too much. Is talking too much really a detriment to sales? My first instinct is that yes, “talking too much” can be a problem….. the…


Sales Mistake #1: You Do Not Have An Emotional Connection With Your Customer

May 21, 2013

“…. one in nine Americans works in sales.” “Digging deeper, as it turns out – the other eight also work in sales…. pitching new ideas to the boss, trying to engage students, or trying to encourage people to invest in your company… we all spend time influencing others….. in some way or another, we are all salespeople.” To Sell Is Human – To Close is Divine. That’s the title of…


Tell Me Where To Go….. Please!

April 30, 2013

I was reading an article today by one of my favorite hotel sales authors, and stumbled upon a phrase that inspired me to explore why it is important that we as hotel sales people keep ourselves up-to-date on the happenings of our communities/areas and where people might want to go while they are in town. “Help them understand that although we charge guests for the room, what guests “buy” is…


You Never Get A Second Chance To Make A First Impression

March 21, 2013

The phrase isn’t just for dandruff commercials anymore….. it’s all about you, your image and how you represent your hotel! You are the reflection of your product, team and reputation. So what are you doing and how can you stand out from the crowd of hotels in your market? Being responsive is paramount. We know you get oodles of leads during the course of a day/week/month. So how do you…


Who Are You and What Have You Done With My Sales Person?

March 18, 2013

“Rapport building, humanizing, enhancing social engagement or giving a personal narrative – call it what you will, but you cannot deny the power of a face and story behind a sale. The central takeaway: a brand is never just a product and a price, whether you are dealing with smartphones, online clothes shopping, property sales or hotels.” ~ Larry Mogelonsky My two sales mantras: “People buy from people they know…


Same Ole’ ,Same Ole’

November 8, 2012

“If you want to get the same business that everyone else gets, just do the same things that everyone else does.” Now ain’t that the truth! In order to win the hotel sales game, we need to “out-charm, out-sell, and out-serve” our competitors! What a great premise. The article below is one of the best I have read about Relationship Selling. Every person on property who has sales responsibilities needs…


Building Emotional Connections With Your Customers

October 29, 2012

To differentiate your brand from your competitors it should bring out an emotional response such as trust, humor, or achievement. These emotions associate positive experiences with your company. That emotional tie builds loyalty and inspires your customers to tell their friends about you and your products or services. Whether you are a “brand” or independent, it is very important that your customers feel emotionally connected to your hotel and staff….


Image Is Everything

October 24, 2012

A key part of building your brand is promoting a polished and consistent image. Your image is reflected in everything that represents your business – logo, business card, packaging, tag-line, etc. To make a lasting impression, be sure every aspect of your marketing strategy mirrors that image in design, color and overall appearance. In the past, I have encouraged each of our hotels to come up with individual property identities…


Keeping Customers Is Easy – Right?

October 12, 2012

Sometimes customer retention has nothing to do with your products and services. Often times it is memorable customer service that will keep them coming back for more. Tactics like personal attention, building ongoing relationships, customer loyalty, and service after the sale all contribute to increasing customer retention. I think it is kinda ironic that I chose to write my 50th Blog on customer retention! After all, the intent of my…


Negotiating – The Art of LindaKonomics

October 5, 2012

To make negotiations more straightforward and less intimidating, follow these steps: 1. Master the facts 2. Understand the other party’s position 3. Know what you’re willing to give and take to reach a win-win situation. This preparation will help you overcome nervousness and allow you to get what you want! Negotiating is hard. It takes practice and it takes time. When does a sales person’s job become easy? At one…