Creating a Social Strategy and Social Calendar for Social Media Posts

social media tree
October 13, 2017

Several of our portfolio hotels employ a company for social media postings.  Some of you do your postings in-house.   And, some hotels I am responsible for your social media.  No matter the vehicle, it is imperative that whoever is doing your social media posting thinks logically, has a written social media plan and creates an organized calendar of what and when to post. Being organized helps your page feel purposeful,…


I’m Social Enough! Why Does My Hotel Need Facebook?

January 6, 2017

I do not know how many times I have heard people say that they are “Social Enough” and do not need to be on Facebook (or any other social media).  “I don’t need to Tweet, Snapchat, post photos to Instagram, be on Google+, maintain boards on Pinterest or use Whatsapp,” to be successful.  “It takes too long, I will need someone dedicated to posting, I don’t have the money, yada,…


One Giant “Leap” For Sales and Marketing

Leap Day
February 10, 2016

In July, 1969, Neil Armstrong stepped down upon the lunar surface and proclaimed, “One small step for a man, one giant leap for mankind.”  This voyage for our country was indeed a giant leap for the United States and patriots around the country were proud. For hotel sales people, “leaping” is a daily event.  Successful sales associates practice their craft daily and are not afraid of taking chances.    They…


Elf On The Shelf and Other Silly Holiday Traditions!

December 1, 2015

One of my favorite activities around the holidays is the Elf On The Shelf.  Originally designed as a family tradition, where a little elf figurine is displayed around the home, helping Santa by “watching” for good little girls and boys.  Over the years, it has morphed into a fad with creative displays and unique dioramas.  You just have to Google “Elf on the Shelf” images to see examples of cute…


Pin It!

March 28, 2014

As a kid, did you ever have a bulletin board in your bedroom? I know I had one when I was in high school. When I went to college I even had one over my desk. I am 59 years old and I still have a bulletin board in my office, hanging over my desk. My bulletin boards were (and are) always full of fun snapshots of people, places and…


Facebook: Easy as 1-10

October 22, 2013

Social Media is an integral part of your sales and marketing strategies. The important thing is not to be consumed or bogged down with the daily/weekly rigors of posting, checking, and responding. The business/hotel Facebook page should be nothing like your personal page. I found the list in an article today and thought it really summarized what (I think) your strategy should be on your hotel page: 10 Tips to…


Social Media Secrets

December 17, 2012

I love reality TV. So it’s no wonder that I love social media. In my opinion (and in the author’s opinion below) – social media is today’s marketing vehicle of choice. I kinda equate social media to the popular kid in school (which I wasn’t). You remember the one – the girl or guy who always was surrounded by people, who did the coolest things, knew the words to all…



December 3, 2012

A hashtag is simply a keyword or short phrase with a # in front of it. It’s what Twitter uses to present search results. So, when tweeting, use trending hashtags or make one up yourself. But do a little research and select popular keywords in your industry to attract the most followers. I was listening to the news yesterday when I happened upon a story about a couple who named…


Create Your Own Damn News!

October 10, 2012

I am not even going to blog here – I am going to let this article stand on it’s own!  It is so full of great content that I cannot compete!  My favorite section is “Social Media Explained”.  Read on, and on, and on! Happy newsmaking! Lindy Loo Loo * * * * * * * * * Your Business is a Newspaper and You’re the Journalist By Rebecca Babicz…


How Do We Get Our Parents To Buy Our Products?

August 14, 2012

“Every brand, independent and chain should have specific campaigns which target different demographics such as market, age, sex, target audience, and finally type of Social Network.”  While this article (copied below), and this phrase excerpted from the article, is technically about social media, I found that both make sense to me, especially as we are all working on our 2013 Sales & Marketing Plans. Yes, I am a firm believer…


Face-To-Face – Getting To Know Your Customers!

May 1, 2012

Today I read an interesting article (copied below in it’s entirety) entitled “Managing Through Social Media” by Larry Mogelonsky.  When I saw the article, I thought to myself that it was just going to be another boring tribute to the value of utilizing social media in the business environment.  While it did succeed in validating social media, it also had a couple of really good ideas that I had not thought about,…