‘Tis The Season For Thanks And Giving

giving
November 9, 2018

In the hotel industry, we are always thanking and we are always giving…. especially in November and December.  Unless you are a winter destination or resort, this is the time of the year when business drops off a cliff and we scurry to scare up anything we can to help our occupancy, ADR, RevPar. It is a known fact that if road warriors are traveling over the holidays it is because…

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May Day: Day to Celebrate or a Cry for Help?

April 30, 2018

On Tuesday, May 1st we celebrate May Day.  It’s a sure sign that warmer weather is upon us and that summer cannot be far behind.  May Day is a happy day.  We pick and give flowers, we dance around May Poles, we dig out pastel colored clothes, and we start thinking of beach days.  Why then, do people in distress cry “mayday mayday mayday”?  Surely, they could have found a different…

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Love Is In The Air. Or Is It?

Love Love Lov
January 12, 2018

The Beatles say “All You Need Is Love”.  John Paul Young says “Love Is In The Air”.  The Captain and Tennille say “Love Will Keep Us Together”.  It really doesn’t matter how we define Love or why it works – we just need to create a “Love Story” for our guests and help our loyal customers feel “The Power of (our) Love”  especially in February – the month of “Love Actually”. So,…

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Loyal Customers – Are They Worth The Price?

Loyal Man's Best Friend
November 2, 2017

Why are people loyal to a product?  Is it because the product is just that good, familiar or worth it?  Or, are we getting customers to be loyal to our hotels because of the time and money we invest to make them love us? While I personally think that it is probably a combination of all factors, I do believe that “influencing” people to buy your product can be effective. …

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The Power of Love

January 18, 2017

The power of love is a curious thing.  Some celebrate with their true love.  Some celebrate the love of family.  Some celebrate the love of food and beverage.  Some celebrate their love of the game.  And, some just choose to celebrate, leaving the gates wide open.   In 2017, Valentine’s Day falls on a Tuesday….. not so good for our hotel romance package sales.  Do you offer your packages and…

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Lettuce Turnip the Beet and Sell!

Fruits and Veggies
June 15, 2016

Selling is a very broad-based activity.  Everyone’s style is different – kinda like listening to the different music genres. Because June is National Fresh Fruit and Vegetables Month, tomorrow (June 16) is Fresh Veggies Day, and Friday (June 17) is Eat Your Vegetables Day, wouldn’t you stand out from the crowd visiting a client with a basket of tomatoes? “Lettuce Turnip The Beet”! It’s very simple: you come up with…

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Can You Dig It? Earth Day Awareness

Can you dig it?
April 13, 2016

I can dig it, can you dig it baby? Last year, right around this time, I blogged about the value of celebrating Earth Day.  (Follow the link to reread last year’s blog.) This year I am again highly encouraging you and your staff to tout the ways you are helping to save our Earth.  Climate change is a huge topic politically and ecologically, so it behooves us to make sure…

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Be Quirky And Unique – Stand Out From The Crowd

December 18, 2015

I cannot begin to count how many times I have blogged or published articles about being different and unique, and “standing out from the crowd” when it comes to hotel sales.  Oftentimes I will send out info on “different” holidays, events, or activities that are not stereotypically used by professional sales people in the hotel sales arena.  Call me quirky, call me weird, call me unique…. just call me, right?  Given…

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Customer Service or Customer Wowing?

September 23, 2014

“Our strength is great customer service,” I exclaimed on my most recent sales call. “Great, the last 10 sales people I spoke to claim to have the same strength,” said the planner from ABC Company. It is our jobs to sell our strengths and win business against our competition, so we all better have “great customer service” or we are already fighting a losing  battle.  What we really need to…

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You’re Engaged…. Congratulations!

February 12, 2014

Happy Valentine’s Day! OK – so it’s a couple of days early, but I do want to wish all you hotel lovers a great day, and maybe a few quick, last minute sales ideas to celebrate your customers! In the olden days (and maybe even still…. I don’t have kids so I don’t really know), we went to school with a box full of little valentine cards for our classmates….

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Just How Cold Are You?

January 7, 2014

While many of us are suffering through the Arctic chill that has plagued our nation this week, we need to remember that warm sunshine, Spring Break, President’s Day, and Valentine’s Day are just around the corner. So plug in your “happy lights” and try to think “what do my customers want from me/hotel next month!” and get busy designing or resurrecting your packages, promotions, and/or order those “Spring has Sprung”…

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Summer Doldrums? Who Said So?

June 18, 2013

Linda’s Star Spangled Pops Hands-on Time: 10 minutes Total Time: 10 minutes Serves: 1 per sandwich What you’ll need: Mini ice-cream sandwiches Sprinkles or nonpareils Colorful cupcake liners Popsicle sticks How to make it: First, skewer mini ice-cream sandwiches on popsicle sticks. Then, press the exposed filling into a plate of sprinkles or nonpareils. To keep mess to a minimum, serve the pops in colorful cupcake liners. Are you going…

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The Art Of Cocktail Party Speak

June 2, 2013

Let’s face it, some of you are blessed with the gift of gab, and well, some of you just find mingling, conversing and networking the worst part of your job. I get it. While I have never really been without something to say (and those of you who know me can attest to that fact), I will confess that growing up, I was the shy one who tended to gravitate…

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Stand Out In The Crowd

April 3, 2012

Stand Out: Send a Spring Thank You Customers often expect cards and gifts during the winter holidays, when your message is just one of dozens they receive. But they won’t expect a note sent off-season, such as in Spring or Summer. So go ahead, send a Thank You when they least expect it and you’ll truly stand out! What a great idea! I have a friend who does not send…

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The First Day Of Spring – What’s A Sales Person To Do?

March 21, 2012

I know what I want to do. Not sit at my desk today! I want to move my computer out on the back porch and breathe in this beautiful spring day, enjoy the sunshine, and basque in the sun….but what I have to do is quite different. I need to focus on the Sales Tip of the Day. The first day of Spring is a great opportunity to go out…

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