My Daddy always said, “if you don’t stand for something, you will fall for anything.”
I am taking advantage of this “first day of Fall” to focus on salesmanship and getting your customers to choose you over the competition. And, since there are many “fall” references and play-on-words opportunities from quotes, motivational sayings, and fun facts, I thought “let’s go for it”!
My advice of the Season: Don’t fall…..
… in love with potential. Don’t be just good enough – be your best.
… for it. Fall 7 times. Stand up 8. Keep going and don’t give up.
… for the hype. Lift your head high. If you don’t your crown might fall off.
… for the get rich quick fantasy. Don’t wish for it – work for it!
… for the drama. Don’t let anyone’s drama keep you from being the best person you can be.
… for words. Don’t be afraid to ask; there are no dumb questions.
… for actions. Don’t let the fear of failing keep your dreams from taking flight.
In some unscrupulous sales environments, getting a potential customer to fall for your pitch is a bad thing. Con men, scams, and criminals are all out in the market, lurking in the shadows so as to prey on innocent people. Don’t fall to their tactics and don’t follow their techniques. In my version of the sales environment, sales pitches that are focused on fact. truth and skill are the ones to emulate. Be clever, be cool, be current and you will stand out from the crowd of mediocre sales people.
Figuring out how to sell is tough. There are classes, webinars, books, and blogs that are out there from which you can learn. If you are a branded hotel, look to your brand portal for training classes and webinars on different topics. If you do not have a brand portal, look for websites and bloggers who focus on sales. Industry leaders like Anthony Iannarino are great sales mentors. Don’t let your learning journey fall behind; spend 30 minutes per week keeping up on training energizers and or reading from industry websites, books and magazines. Follow my blog; go back and read previous articles; follow my social media page; read LinkedIn and some of the great articles posted daily….. do it for yourself!
So as we move towards cooler weather and make our way into the holiday season – take time today to “fall” back in love with hotel sales. You’ll be glad you did.
Happy falling leaves,