• Forget About Finding Passion In The Workplace.
  • 2019… The Year of the Pig
  • Work Like A Dog For Sales Success
  • ‘Tis The Season For Thanks And Giving
  • Direct Bookings = More Money In Your Hotel’s Pocket
Leap Day

One Giant “Leap” For Sales and Marketing

In July, 1969, Neil Armstrong stepped down upon the lunar surface and proclaimed, “One small step for a man, one giant leap for mankind.”  This voyage for our country was indeed a giant leap for the United States and patriots around the country were proud. For hotel sales people, “leaping” is a daily event.  Successful sales associates practice their craft daily and are not afraid of taking chances.    They…

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"Big Game" Starting Line-Up

“Big Game” Starting Line-Up

The “Big Game” weekend is about to unfold. “Big Game” parties have been planned, invitations are out, game colors are washed and ready to wear, shopping and preparation for the game-day spread are done, and people are looking forward to cheering for their favorite team!  Some fans actually care about the two teams playing, some will gather for the camaraderie, and others will watch just want to see the commercials….

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Movement = improved thinking

De-Cluttering Your Brain = Improved Selling Power

Some days my brain actually hurts from data overload.  I stare at my computer waiting for a brilliant idea to surface, or trying to come up with a solution for a sales challenge.  The more I try to focus on the issues at hand, the more my eyes cross and the more my head hurts.  And then, da da da (spoken in an ominous voice), my office starts to darken as the…

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Be Quirky And Unique – Stand Out From The Crowd

I cannot begin to count how many times I have blogged or published articles about being different and unique, and “standing out from the crowd” when it comes to hotel sales.  Oftentimes I will send out info on “different” holidays, events, or activities that are not stereotypically used by professional sales people in the hotel sales arena.  Call me quirky, call me weird, call me unique…. just call me, right?  Given…

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Gift

My Holiday Gift To You

My greatest pleasure is that I love selecting and giving gifts to everyone who is near and dear to me.  Couple that with my Catholic upbringing and I find that the weeks leading up to Christmas is the most magical time of the year. I love Christmas and think giving gifts is an integral facet in celebrating the season. But sometimes I get the blues during the holidays. For me, the…

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Elf-On-The-Shelf

Elf On The Shelf and Other Silly Holiday Traditions!

One of my favorite activities around the holidays is the Elf On The Shelf.  Originally designed as a family tradition, where a little elf figurine is displayed around the home, helping Santa by “watching” for good little girls and boys.  Over the years, it has morphed into a fad with creative displays and unique dioramas.  You just have to Google “Elf on the Shelf” images to see examples of cute…

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Sales Is Scary

Holidays are fast approaching and unless your hotel is located in a tropical, warm weather or snow-covered, mountain resort destination, you are probably looking at the onset of a lackluster sales season.  So what’s a hotel and sales team to do?  How do you make your hotel and your destination desirable? How about stirring up a magical potion and “creating” a reason to visit your hotel? The gateway to the holiday…

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So We Gotta Say Good Bye, To The Summer…..

I am a beach girl.  Always have been, always will be.  Every year I look forward to summer with fresh fruits and vegetables at my fingertips, sunshine baking the sand at the beach, and end-of-the-day cool adult beverages while lounging by the pool.  It helps that I live in Virginia Beach with a temperate climate year-round, a pool in my back yard, and a short 10-minute drive to the oceanfront.  I’ll…

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Selling The Summer Sizzle

Depending on your location, summertime is either the start to your high season, or the time where your business goes “poof”.  In either case, you’ll need to craft a sales and marketing strategy for each of these scenarios. For the hotel in HIGH season, because your hotel is doing well and business is walking in the front door naturally, this is the perfect time to do maintenance sales check up…

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Sometimes you have to get your Spock on before you do something Kirky

I loved Star Trek – the old one (although Jean-Luc Picard is a heartthrob in my book).  The idea of space travel and aliens gave life to a lot of my childhood dreams. My favorite character was Dr. Spock.  Tall, dark handsome…. logical.   What you say?  Logical, an attractive feature?  Well, I certainly think so.  I like it when people take time to weigh out all the options, do…

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Thank You For Your Service

Remembering Those Who Served

“Memorial Day is a federal holiday in the United States for remembering the people who died while serving the country’s armed forces.”  (http://en.wikipedia.org/wiki/Memorial_Day) While this holiday has patriotic and somber roots, for hoteliers it also unofficially marks the beginning of summer (Labor Day marking the end).  The success achieved on this holiday weekend is usually the precursor of things to come, and a barometer reading of the summer season.  Are…

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Hotel Sales Prospecting

I Spy With My Little Eye

Ever made a cold call from a list or Internet search, and had the door slammed in your face because the person you called didn’t have a need for your services?  Did you do any research before you made the call?  Did you look them up on LinkedIn or check their website BEFORE you called?  If you did, you might have discovered one of three things:  1.  They do plan…

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Celebrate Today

If you subscribe to a certain genre of calendar, you are treated to a daily “It’s national xxxxx day”.  Most of the celebrations refer to rather obscure groups, but sometimes there is one that is worth marketing.  Now I am not advocating that we take time to market or draw attention to “National Play Your Kazoo Day” (unless of course, you or a member of your staff does indeed play…

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love

First Comes Love.

Love is in the air! I hope that each of our hotels already has a “romance” package, promotion or special in their sell strategy,  I hope you were proactive and I hope that you had this strategy in place because you included it in your 2015 Sales & Marketing Plan! If you don’t/didn’t, while it may seem a little bit late, there may still be time to capitalize on the…

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sales call

Who Was That “Masked” Caller?

Sales people are often tested by their owners and managers, for effective sales call techniques.  Most often, these are done to make sure that the sales person covers all the bases, and is constantly honing their technique.  Sometimes, if a sales person seems to be “out of sorts” or having a run of “missing” out on business, a manager will employ a shopping service to discover where the problems lay….

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workers building a base

Because You Know I’m All About That Base….

“Because you know I’m all about that bass ’bout that bass, no treble, I’m all about that bass ’bout that bass, no treble, I’m all about that bass ’bout that bass, no treble, I’m all about that bass ‘Bout that bass Base business is the key to every sales strategy for every one of our hotels.  Without a base of consistent, and consistently priced business you will always be scurrying…

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multi-generational travel

Multi-Generational Travel

Approximately 40% of US leisure travelers (nearly 21 million people) took a multi-generational trip in the previous 12 months.  Family travel is on the upswing and now is the time to capture your piece of the pie. Geographically, families live farther away from each other than at any time in history and millions of post-50 year olds are trading in briefcases for roller bags.  With time, health and disposable income…

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respect

R-E-S-P-E-C-T. Sock-It-To-Me!

Lately, I’ve noticed an increase in missed deadlines, missed appointments, incomplete assignments, and other items that, in my book show disrespect.  I can’t narrow it down to a certain group or demographic, but whatever the case, in the world of business, missing appointments, being late, or sending incomplete information wastes both your time and mine. For the past 10 years, I used a little black Daytimer appointment book to keep…

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