• Super-Stay Me on Super Sunday
  • Is Selling Just Marketing, or is Marketing Just Selling?
  • Profanity In The Workplace.  Why Do We Cuss?
  • Love Is In The Air.  Or Is It?
  • Happy New Year!  Set Your Goals High!

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As a kid, did you ever have a bulletin board in your bedroom? I know I had one when I was in high school. When I went to college I even had one over my desk. I am 59 years old and I still have a bulletin board in my office, hanging over my desk. My bulletin boards were (and are) always full of fun snapshots of people, places and…

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Treat Me Like the Queen/King I Know I Am

We’ve all experienced our share of high maintenance guests, those individuals who check in to our hotels, demand the world, and want to pay the least amount. It is frustrating and we often question whether or not this is a true customer for our hotel and/or if they are worth it. Sometimes we even resent their business and how much time and effort it takes to “make them happy” versus…

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Be A Horse Of A Different Color

Wow. I couldn’t agree more with Mr. Kennedy’s article, “Is Yours ‘Just’ A Hotel?”. What is so awesome about the content of this article is that it confirms most everything I have written over the past two years of blogging (ouch – I am patting myself on the back too hard). Seriously though, I have oftentimes referenced the significance of standing out from the crowd, being different from the hotel…

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Call Me… Maybe?

Prospecting is tedious, but such an integral component of the sales process. Sales persons typically dislike this part of their job, given their natural need for “being out there and smoozing with the customer”. As you can see from Glenn Haussman’s points (excerpted below in part, and in the article link at the end of my blog), he too emphasizes the importance of tailoring your communication style to the wants…

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Are You Wallowing In The Grass Or In The Mud?

Regardless if you are happily wallowing in the grass, or happily wallowing in the mud – there is a lesson to the story. What a great article written by Bonnie Knutson (excerpted below) with a great message. Customers like to be rewarded! What struck me as the valuable premise from the article, was that we should think about and develop our sales and marketing strategies based on the reward! Now…

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Resolutions: Yeah or Nay?

Every year I make the same resolutions: eat less, exercise more, be happy, work hard, yada yada yada. I’m usually good for the first couple of weeks and then boom – something happens and I get off track. But every year, despite the set backs, I gather my thoughts together and set about again, proclaiming that I vow to do this or that and really make it happen this time….

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Just How Cold Are You?

While many of us are suffering through the Arctic chill that has plagued our nation this week, we need to remember that warm sunshine, Spring Break, President’s Day, and Valentine’s Day are just around the corner. So plug in your “happy lights” and try to think “what do my customers want from me/hotel next month!” and get busy designing or resurrecting your packages, promotions, and/or order those “Spring has Sprung”…

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Random Acts Of Kindness

‘Tis the season for family, friends, sharing and counting our blessings. Everyday, you hear on the news, read in the papers, and watch on the computer – about random acts of kindness. Not just celebrities and mega-companies looking for publicity, but real people like you and me – doing things for others…… the pay it forward thing….. the unexpected thing. While I am not advocating digging into the coffers of…

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How Do We Get Our Children To Buy Our Products

Back in August I wrote a blog entitled, “How do we get our parents to buy our products”. It addressed the demographics of our customers and how we need to customize our sell tactics and messaging to each generation and market segment. Subsequently, last week – I also blogged about generational selling in “This is my generation, baby!” Every day I encounter articles and blogs about the importance of the…

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Act Effectively – Work Smarter Not Harder

My last blog referenced the Leader’s Toolbox and discussed the importance of being unique. Today I want to address another important subject….. Effectiveness. “Efficiency is doing things right; effectiveness is doing the right things.” ~ Peter Drucker Here is the second tool you should add to your toolbox: Act Effectively – Work Smarter Not Harder Every morning I sit at my desk and look at my “To Do” list. Every…

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Be Unique. Color Outside The Lines.

Every day we ask our property leaders to take the reigns in hand and guide our hotels to be successful, profitable, and efficient. In this fast-moving world we needed to not only use our historical knowledge, but adapt to the ever changing world. You need to be flexible, tolerant and think outside the box to establish uniqueness. There are many new tools in the leadership toolbox and we need to…

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Black Friday Packages

Are you located near a shopping venue, outlet mall, or downtown boutique corridor? If so, you should consider adding a Black Friday shopping package to your website. Make sure that you promote these shopping packages on your social media platforms, or via an email campaign to repeat guests. Lastly, make sure all of your promotions and packages flyers are tucked in your sales kits! Corporate customers have employee break rooms…

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“This Is My Generation… Baby!”

“I’m not trying to cause a big s-s-sensation (Talkin’ ’bout my generation) I’m just talkin’ ’bout my g-g-g-generation (Talkin’ ’bout my generation)” Every time I read an article about selling and marketing across the generations, I think of The Who and “My Generation”. While I am not a huge Who fan (although who didn’t love the rock opera Tommy), I think that we all need to consider the wants and…

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Sleeping…. Add It To Your Job Description Please!

While I do not think that we will really ever add “sleeping” as part of your job descriptions, I do think that considering our guest’s sleep experiences certainly should make the list! I found the article written by Mr. Cruz (pasted below) to be of interest and wonder how we could incorporate this idea into a “sales” strategy. I love the part about, “there is still a tendency to pay…

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Facebook: Easy as 1-10

Social Media is an integral part of your sales and marketing strategies. The important thing is not to be consumed or bogged down with the daily/weekly rigors of posting, checking, and responding. The business/hotel Facebook page should be nothing like your personal page. I found the list in an article today and thought it really summarized what (I think) your strategy should be on your hotel page: 10 Tips to…

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Packages and Promotions – They Just Aren’t For The Holidays

My third blog ever written was about Packages/Promotions. (You can go back to the snapshot page of The Roomer Mill and scroll all the way to the bottom and re-read it if you want…..) Since then, I have touched on ideas for promotions, and as the holidays are approaching, I will yet again remind you that we should be offering specials to attract our non-corporate customer to stay in our…

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How Do You Rank?

Do you know your hotel’s ranking on Trip Advisor and/or the OTA’s? If you are in a small community, your hotel probably is on page one by default. But if you are in a larger city with multiple options for lodging you may be relegated to pages that no one takes the time to review. So why? You say you have good rates, you have a good product, and have…

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Scare Tactics

Halloween is one of those holidays that you either love or you hate. Regardless, it is coming up and if you plan to have some sort of a property celebration, then you need to start planning NOW! If your hotel is located near any special Halloween events (spook houses, haunted hayrides, ghost walks, etc.) make sure you have a list available at the front desk with directions, pricing, etc. If…

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Quit Being A Giver

Ever feel like all you do is give, give, give….. and when you are finally at the end of the negotiations you feel like you have been run over. You might have won the business, but at what rate? Was it worth it or do you feel like you might have left money on the table? Here are a few ideas that can be used DURING negotiations – things you…

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