• Salesmanship… Walking The Line Between Marketing and Sales
  • You’ve Quoted Too High.  Now What Do You Do?
  • Super-Stay Me on Super Sunday
  • Is Selling Just Marketing, or is Marketing Just Selling?
  • Profanity In The Workplace.  Why Do We Cuss?

Is All Business Good Business?

While your product or service may be beneficial to the vast majority, not every client is worth the effort. A business filled with clients who are consistently looking for a “better deal” – or are otherwise causing you to lose sleep at night – is a clear sign that it’s time to redefine your target market. Start by creating a list of characteristics of your best customers and then research…

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The Early Bird Gets The Worm

Event Networking: Practice 24-Hour Follow-Up In-person networking is still an important way to grow your referral network. The key is quickly turning those new contacts into active connections in your network. Do this by practicing 24-hour follow-up. Reach out to new contacts within a day of first meeting. Mention the specifics of your conversation and recommended next steps. And don’t forget to let them know you’ll be connecting to them…

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Finding The Groove

Finding the rate groove. What is the rate range by market segment that generates demand for your hotel? You know it when you see reservations pace increase. The rate groove is not only in relation to the comp set rates but the value the consumer finds in the rate. Leisure this year is expected to remain strong despite high gas prices as the unemployment rate ticks down, allowing rate to…

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Stand Out In The Crowd

Stand Out: Send a Spring Thank You Customers often expect cards and gifts during the winter holidays, when your message is just one of dozens they receive. But they won’t expect a note sent off-season, such as in Spring or Summer. So go ahead, send a Thank You when they least expect it and you’ll truly stand out! What a great idea! I have a friend who does not send…

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m.02. 411 on EMSGing and TXTing

Translation: “My Two Cents. Information on Email Messaging and Texting” I cannot tell you how many times I receive emails using text lingo, poor grammar and typographical errors. What the heck are you trying to say to me? Are you asking a question or making a point? These kind of emails are just a WOMBAT! (Waste Of Money, Brains and Time) In this age of technology and digital communication, we…

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The Birth Of A Blog….

In the past, my MO has been to “cut and paste” sales tips and training tips from experts in the industry, then send them out to our company’s sales and management staff. These tips range from simple one line messages, to articles that require you to sit down and focus on a topic. While I think everything I send out to you is valuable and worthwhile – I also realize…

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