As a kid, did you ever have a bulletin board in your bedroom? I know I had one when I was in high school. When I went to college I even had one over my desk. I am 59 years old and I still have a bulletin board in my office, hanging over my desk. My bulletin boards were (and are) always full of fun snapshots of people, places and things… things that make me happy.
For those of you who are not yet aware of Pinterest (hello??), you need to check it out. I LOVE my Pinterest because it gives me a great place to collect pictures, recipes, DIY and craft ideas, hair and makeup ideas, fashion, quotes, ideas for decor, dream vacation destinations, and well – just about anything I want to collect… without the mess, picture fading, and well – clutter. I look at it often, and about once a week or so, I get these groovy little emails showing me what others are pinning to their boards. It is a grown up version of my bedroom bulletin board.
So why does your hotel need a Pinterest board?
There is a great little article (pasted below) with all kinds of statistics that you can read and analyze. But the bottom line is this:
“(Pinterest) opens up a whole new world of opportunity for hotel marketers. A hotel’s followers will see
the pinned content, and they can like, comment or re-pin it to their boards. Items of interest may
contain links to the site where the image originated. Pinterest pins, like Facebook, have the
opportunity to go viral. Unlike Facebook, visitors don’t need to be friends with someone to
follow their board. The key is simply sharing a common interest.”
Imagine creating a digital scrapbook about your hotel, with little bits and pieces of information, links to fun activities, restaurants and attractions, and visual reasons why you want guests to come to the hotel. Think about the fact that these images find there way through cyberspace to friends, friends of friends, and friends of friends of friends. Pinterest is searchable, organic, and casual…. an extension of your website. It’s word-of-mouth FREE marketing at your (literal) fingertips!
Why Pinterest is a Must Have For Hoteliers
March 11, 2014
Full-service digital marketing and social media engagement agency Lodging Interactive says pinning, re-pinning, commenting and liking photos and data on this popular online bulletin board will help hoteliers better engage with customers and keep online content and marketing messaging fresh, especially for hotel brands targeting female travelers
PARSIPPANY, N.J. – MARCH 11, 2014 – The battle over social media channel dominance continues to wage, as Pinterest (21%) becomes more popular than Twitter (18%) among Internet users in 2013, according to Pew Research Center. Further statistics from ShareThis shows that for the first time, Pinterest outpaced email to become the third most popular sharing channel in the fourth quarter of 2013. While sharing via email declined 11 percent year-over-year, Pinterest shares increased 58 percent, making it the fastest growing sharing channel last year. Most of that growth was driven by women, who account for 56.76 percent of social shares across all channels and 57.63 percent of shares to Pinterest. If Pinterest is on the fast-track for growth, why then are hoteliers neglecting to add it to their social media programs?
“Pinterest is the perfect place for hotel marketers to organize images and information into boards for specific categories, such as Weddings, Food, Beverage, Lighting, Water Sports etc., to make it easier for consumers and meeting planners to find what interests them most and then act upon it,” said DJ Vallauri,Lodging Interactive Founder and President. “Pinterest boards are designed to highlight all the various aspects of a hotel, from the guestrooms and food-and-beverage areas, to recreation, social offerings and even local area attractions.
“Recent studies show that women in particular love ‘pinning’ things, like articles and photos to share with their friends rather than dropping links into emails,” he said. “This opens up a whole new world of opportunity for hotel marketers. A hotel’s followers will see the pinned content, and they can like, comment or re-pin it to their boards. Items of interest may contain links to the site where the image originated. Pinterest pins, like Facebook, have the opportunity to go viral. Unlike Facebook, visitors don’t need to be friends with someone to follow their board. The key is simply sharing a common interest.”
DID YOU KNOW?
- There are 70 million active Pinterest users; 68% of whom are women (MediaBistro)
- 81% of U.S. online consumers say they trust information and advice on Pinterest (BlogHer)
- The average order placed by Pinterest shoppers is $169, the average from Facebook is $95 and the average from Twitter is $70. (RichRelevance)
- The recent rise of Pinterest is a sure sign of how quickly social media is changing the digital landscape. Hotel marketers looking to showcase their property, events, specials, and local area attractions plus express their culture or personality via social media, will find great success with Pinterest.
DID YOU KNOW?
- A call-to-action pin description renders 80% increase in engagement (Pinerly)
- Pinterest pins with prices get 36% more likes than those without (econsultancy)
- 20% of total social referrals to commerce sites come from Pinterest (econsultancy)
- Pinterest accounted for 3.68% of overall traffic to publishers (people posting pictures) in 2013; far less than Facebook (10%) yet three times greater than Twitter (Shareaholic)
- The Pinterest share of overall visits increased by 66% year-over-year (2012 to 2013), more than any other social network.
- Pinterest now drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.