Direct Bookings: Why Anything Else Is Like Flushing Money Down The Toilet

Direct bookings: Don't Flush
April 26, 2017

Every hotel manager wants every guest to make direct bookings on either their hotel/brand website or by calling the hotel/brand. ┬áSo why do we consistently shoot ourselves in the foot by making it too easy for them to book on indirect websites…. primarily third party websites? Yes, we want all the supermarket shelves to be open and our hotel to be visible everywhere – but we also want our best…

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