Creating a Social Strategy and Social Calendar for Social Media Posts

social media tree
October 13, 2017

Several of our portfolio hotels employ a company for social media postings.  Some of you do your postings in-house.   And, some hotels I am responsible for your social media.  No matter the vehicle, it is imperative that whoever is doing your social media posting thinks logically, has a written social media plan and creates an organized calendar of what and when to post. Being organized helps your page feel purposeful,…

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Google Alerts… Free Sales Prospecting Tool

Digital news, Google alerts
October 12, 2017

Do you have Google Alerts set for all your customer companies?  What about companies you want as your customers? One of the biggest advantages a salesperson has is his/her knowledge of the market and customer base.  Knowing everything about your clients is imperative to relationship building.  If you know the “latest and greatest” about your client companies, competition, and information about what people are saying about you and your hotel,…

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Direct Bookings: Why Anything Else Is Like Flushing Money Down The Toilet

Direct bookings: Don't Flush
April 26, 2017

Every hotel manager wants every guest to make direct bookings on either their hotel/brand website or by calling the hotel/brand.  So why do we consistently shoot ourselves in the foot by making it too easy for them to book on indirect websites…. primarily third party websites? Yes, we want all the supermarket shelves to be open and our hotel to be visible everywhere – but we also want our best…

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Mental Sorbet…. A Good Intermezzo For Managers and Leaders

Mental Sorbet
June 24, 2016

A great meal is always enhanced by an intermezzo.  Sorbet cleanses the palate and allows you to open up your tastebuds for the flavors to come.  Think about adding a little mental sorbet to your work diet.  What do you need to keep your mind open and allow yourself the ability to analyze data and apply that knowledge to creating thinking? Being Happy! in the workplace is a great place to…

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“Darn Good Advice” If I Do Say So Myself

May 20, 2016

I got a notification today that someone had “liked” one of my blog posts.  Just for giggles and to stroke my own ego because someone outside my company read my stuff, I went back and reread the blog.  It was originally published in 2013.  As I was reading http://theroomermill.net/who-are-you-and-what-have-you-done-with-my-sales-person/ I decided that even after 3 years it was worthy of republishing given the fact that there was just so much darn good advice…

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“Big Game” Starting Line-Up

"Big Game" Starting Line-Up
February 4, 2016

The “Big Game” weekend is about to unfold. “Big Game” parties have been planned, invitations are out, game colors are washed and ready to wear, shopping and preparation for the game-day spread are done, and people are looking forward to cheering for their favorite team!  Some fans actually care about the two teams playing, some will gather for the camaraderie, and others will watch just want to see the commercials….

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